Curlfession began with a moment of truth, when I realized I was teaching my daughter Sophia to hide her beautiful curls, just like I’d been hiding mine since I was a teenager. It was time for change.

I created the products I wish I’d had growing up—formulas packed with real, nourishing ingredients like chamomile, aloe, and argan oil. Not just to style curls, but to hydrate them deeply, restore their natural bounce, and celebrate their beauty.

But Curlfession isn’t just about curls. It’s about choice. Whether you wear your hair curly, straight, braided, blown out, or switch it up daily, we’re here to help you love it. No shame. No rules. No judgment.